AMI.GO™ is the SaaS delivered, AI driven tool that supercharges the briefing and strategy phases of the creative development process.

A great brief is the foundation of all successful marketing and creative campaigns. Too often, briefs (used for procurement, commissioning and initiating creative services) are ill-informed, incomplete and lacking strategic insight. They destroy a campaign’s chances to create value before it’s even off the ground. The industry estimates that 26% of $2bn of annual global spend is wasted.

These are problems that blow marketing budgets, destroy ROI, waste time and sap creative energy.

AMI.GO™ fixes these problems by creating rich, strategic and detailed briefs that are deeply insightful, packed with quantitative data and supporting analysis that enable accurate buying decisions that generate measurable value.